It's a matter of demographics, said Gianni Kovacevic, author of My Electrician Drives a Porsche? There are approximately 450 million millennials in China with over 100 million of those being college graduates and they are starting to spend money in the same ways as their American counterparts. 'They have far higher expectations than the generations before them and I think this is something that is very hard for any analyst to wrap their hands around how this is going to change,' said Kovacevic. Kovacevic is an author, investor and highly requested public speaker. His talks center on topics such as modern energy, the rise of the new spending class and how the environment and investment go hand-in-hand.