Tequila, Ketchup, Coconuts, and Rice are Part of the Recipe for Ford's Sustainability

We all know that alcohol and driving don't mix, which is why Ford Motor's decision to team up with tequila producer Jose Cuervo caught our attention.
Author:
Publish date:

We all know that alcohol and driving don't mix, which is why Ford Motor's  (F) - Get Report  decision to team up with tequila producer Jose Cuervo caught our attention. As it turns out, the automaker is exploring the possibility of using agave fibers, leftover from the tequila making process, as a bio-plastic material to be used in the interior of vehicles. We learned from a self-proclaimed science nerd at Ford that there is already a lot of weird stuff in cars, stuff you might even call garbage. 'My job is to replace the 400 pounds of petroleum-based plastics in cars with more sustainable options,' explained Dr. Deborah Mielewski,senior technical leader of materials sustainability at Ford Motor's Research and Innovation Center. 'I never think of it as waste. They are high quality materials.' For instance, Dr. Mielewski says the 2016 Ford Escape features components made from soybeans, recycled tires, and recycled soda bottles. Soybeans are big at Ford. 'Every single North American built vehicle that Ford Motor Company makes has soybean oil in the seat cushions, backs and headrests. We started with the Ford Mustang in 2008, and we're super proud to put it on every single vehicle. About 31,000 soybeans in a typical vehicle.'