Taylor Swift Is No Stranger To Weird Sponsorships
Multi-millionaire pop artist Taylor Swift is the product of her heavily sponsored environment, catering to a nearly rabid fan base hanging onto her every word and celebrity breakup. So it's no surprise that Tay has collaborated with many mass market brands her audience already enjoys. Here's a quick recap of some of the strangest marketing ploys and brands Taylor has worked with to promote her albums.
UPS
After Taylor's single "Look What You Made Me Do" was released, UPS (UPS) - Get Report championed themselves as " Official Delivery Partner of Taylor Swift's new album." And yes, there's #TaylorSwiftDelivery branded trucks.
Ticketmaster
Ticketmaster (LYV) - Get Report has offered a pay-to-play system where fans are given a better chance at Taylor Swift concert tickets by engaging with Taylor's products.
Target
Fans can purchase two exclusive collectible magazines alongside Taylor's new album at Target (TGT) - Get Report .
Papa John's
In 2012 Taylor partnered with Papa John's (PZZA) - Get Report , where fans could buy her album Red along with a large pizza for $22.
Subway
In 2014 Subway released exclusive Taylor Swift 1989 videos on their Freshbuzz app each week of October.
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