Target Has Suddenly Become Cool Again to Consumers and Investors

Believe it or not, Target's stock price has ripped higher to the tune of 17% inside of three months. And there is more to the surge than soothing words on the holiday season sales potential from new Target CEO Brian Cornell. Target's stock is becoming cool to own because its stores are becoming cool again. New Toms shoes and shirts are now in stores and online, adding some wow back to the company's apparel section. Mannequins are in over 500 stores, helping to show consumers how to wear an outfit. The company is also shipping about 60,000 eligible products from 136 stores in 38 markets to meet online demand. TheStreet's Brian Sozzi reports.