Target 2020 Holiday Sales Hit the Bullseye

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Target’s  (TGT) - Get Report holiday sales more than hit the bullseye with the company reporting comparable sales for November and December grew 17.2% from last year.

Comparable store sales grew 4.2% and comparable digital sales grew 102%.

Customers utilized the services Target developed in response to the ongoing coronavirus pandemic with contactless same-day services—Drive Up, Order Pickup and Shipt—growing a combined 193%.

Ninety-five percent of Target’s November and December sales were fulfilled by Target stores.

Following the success of Target’s month-long 2020 Black Friday sales event, stores plan to remain close on Thanksgiving Day 2021.

“Throughout the holidays, we delivered joy for holiday shoppers while focusing on safety—adjusting promotions to reduce crowding while delivering easy, contactless fulfillment options through Drive Up and Shipt,” CEO Brian Cornell said in a press release. 

Full Story: Target Posts Solid 17% Gain in November/December Sales

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