Take a Look at the 'Sexiest' Rolls-Royce Vehicle Ever Built
Luxury car maker Rolls-Royce enjoyed another year of record sales in North America, thanks in part to Wall Street.
Sex sells. Just ask Rolls-Royce (RYCEY) .
The Rolls-Royce Dawn was billed as the sexiest vehicle ever built by the luxury car maker, and the car helped drive the automaker to its third straight year of record sales in North America. Sales rose by 12% in 2016, and Pedro Mota, president of Rolls-Royce North America, is optimistic about 2017.
Mota says the recent stock market rally also helped Rolls-Royce, as luxury car sales are highly correlated with stock market rallies. The base price for the Rolls-Royce Dawn is $335,000.









