Sustainability Will Be What Sends Companies Stocks Higher, Says Jim Cramer

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Jim Cramer has some thoughts on sustainability. 

Which, if you've been following Cramer, has been a key focus for him. 

In fact, Cramer coined the term "impact per share" just last summer. 

"We're talking about if you in the new generation--if you want the best people, you have to be talking about your societal impact. And I'm not just talking about sustainability like people want to know about...your footprint. People wanna know what you're giving back. People want to know what your game plan to help employees in bad times. How do you feel about gender equality, protection for minorities that are abused in this country?" Cramer noted back in July, when he announced that he had come up with a new investing term -- Impact Per Share (IPS).

But on Tuesday's TheStreet Live, Cramer discussed sustainability in reference to the World Economic Forum in Davos, Switzerland, where sustainability has been a focus, and Microsoft's MSFT promise to be carbon negative by 2050. 

Microsoft, on Friday, Jan. 17, promised that the company will be completely carbon negative by 2050. It also intends on reducing carbon emissions by half by 2030.

CEO Satya Nadella said climate change would have a "devastating" effect on the world economy if global temperatures continue to rise, and vowed to cut carbon emissions from the company's supply chain.

Nadella and Cramer talked further about Microsoft's pledge on Mad Money.

Watch the video above for Cramer's thought.s 

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