Netflix (NFLX) - Get Report "Queer Eye" star Jonathan Van Ness is featured in Pop-Tarts' new Super Bowl commercial, scheduled to air after the first half's two-minute warning during the second quarter of the big game.
In the 30 second ad, Pop-Tarts, a subsidiary of Kellogg Company (K) - Get Report, reveals how it has "fixed'" the classic pretzel. The infomercial-themed spot introduces fans to the brand's first-ever sweet and salty snacking innovation: the Pop-Tarts Pretzel.
Van Ness plays an infomercial pitch person inviting fans who are "struggs to snack" to get rid of the classic pretzels and try the all-new sweet and salty Pop-Tarts Pretzel.The new snack will be available in chocolate and cinnamon sugar.
The spot will encourage fans to look down at their boring pretzel bowl during the Super Bowl and question why it isn't a Pop-Tarts Pretzel toaster pastry, instead; forever making them re-think plain, "just salty," pretzels and snacks.
TheStreet ranked the best Super Bowl commercials from 2020 with buy and sell ratings.
"Pop Tarts Pretzel is one of the biggest product innovations in our brand's history," said Pop-Tarts senior director of marketing Phil Schaffer.
"While our fans have always enjoyed Pop-Tarts any time of day, since this is our first sweet & salty Pop-Tarts variety perfect for snacking moments, we couldn't think of a better opportunity to unveil Pop-Tarts Pretzel than on one of the biggest snacking days of the year," Schaffer said.
Immediately following the airing of the commercial, Pop-Tarts will extend the game day fun for fans with the "Pop-Tarts Pretzel Drop" – a live giveaway where fans following @PopTartsUS on Twitter have the chance to win Pop-Tart themed gifts.
These include a sequin crop-top like the one worn by Jonathan Van Ness in the commercial, and Pop-Tarts apparel with nostalgic appeal like fanny packs, scrunchies and other branded gear.
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