With a heavy price tag of $5.6 million for a 30-second commercial spot to air on Fox (FOXA) during the Super Bowl this Sunday. Intuit (INTU) will be airing a commercial on Sunday for TurboTax called “All People Are Tax People."
And for your viewing pleasure (or displeasure depending on your taste), they have also released an extended version of the ad you will see during the big game
TheStreet ranked the best Super Bowl commercials from 2020 with buy and sell ratings.
TurboTax is betting big on its new broadcast, digital and social campaign to prepare people for a day that can bring people a lot of anxiety- April 15 (the day tax returns are due.)
TurboTax will continue its theme of commercials with a comedic twist.
"As an official sponsor of the NFL, we hope to inspire and empower football fans across the country that they can tackle anything life throws at them, including their taxes," said Mary-Ann Somers, senior vice president and chief growth officer of Intuit’s Consumer Group, the parent to TurboTax, in a statement.
The campaign, by Wieden+Kennedy Portland, has an "all people are tax people" theme.
Wieden+Kennedy Portland also produced a spot for Spanish speakers, "New Things," that shows fighting through their comfort zones and links it with the task of trying online tax prep.
Intuit/TurboTax is the NFL’s official sponsor for financial and accounting software and tax services. It was also the presenting sponsor of both the AFC and NFC Championship Games.