Pepsi Zero Sugar debuted the 30-second teaser on January 29, which finds the pair covering The Rolling Stones' "Paint It Black" with a futuristic visual.
H.E.R. takes a sip of the matte Pepsi Zero Sugar can and runs through a brick wall to meet up with Missy in a futuristic blacked-out universe, as Elliott raps over a beat she produced with one of her longtime friends, Timbaland.
TheStreet ranked the best Super Bowl commercials from 2020 with buy and sell ratings.
Pepsi takes an opportunity to throw shade at their main rival, Coca-Cola. At the beginning of the ad H.E.R. stands in a crowd of people dressed in all red, against a backdrop featuring Coca-Cola’s famous wave symbol, holding a can that says “Cola” in Coca-Cola’s (KO) - Get Report signature font.
She sings about wanting to paint a red door black, and the can in her hand morphs into a can of Pepsi Zero Sugar. The red backdrop fades away into a "world of black," which the brand calls “an energetic place of bold, unapologetic fun.” There, H.E.R. is joined by Missy Elliott, and the pair end in a duet.
Pepsi has bought advertising at 34 of the 53 Super Bowls played since the inception of the game.
It has produced 92 different commercials for a 3,780 combined seconds of television advertising, according to AdAge. In total it has spent $289.5 million (adjusted for inflation).
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