“Loretta,” starts with an elderly gentleman’s voice asking his Google Assistant to help him remember details about his late wife.
The advertisement shows a series of photos of a couple over the course of their marriage, with the man asking Google details to “remember." Loretta loved Alaska and hated his mustache.
According to Google, the ad is inspired by the story of a grandfather of a Google employee and even features the grandfather’s voice.
"Loretta" was produced completely in-house by Google. It was created and edited without the help of an external advertising agency or director.
Google is constantly in the discussion when it comes to its privacy policies. U.S. and European lawmakers have increased their focus on how technology companies manage their user data after a series data security failures and the revelation that Facebook Inc (FB) - Get Report improperly shared data on 87 million of its users with political consultancy Cambridge Analytica.
Google's commercial is a lot different than most of the other ads that have been released ahead of the Super Bowl which feature either a celebrity cameo or a comedic theme.
Google ran two ads during last year's Super Bowl broadcast, placing 9th and 11th in USA TODAY's Ad Meter, which is a ranking of Super Bowl ads by consumer rating. The company also aired Super Bowl commercials in 2017 and 2010.
TheStreet ranked the best Super Bowl commercials from 2020 with buy and sell ratings.