Super Bowl Commercial Preview: Cheetos 'Can't Touch This'

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Cheetos, a subsidiary of PepsiCo's  (PEP) - Get Report Frito-Lay announced earlier this month that it will be debuting a new Super Bowl ad for the first time in over a decade. The 30-second commercial featuring rap legend MC hammer.

The 30-second spot, called “Can't Touch This,” will highlight the infamous orange dust Cheetos snackers get on their fingers after eating the neon-colored snack. Company executives also revealed that they have named this dust "Cheetle."

In the teaser clip, MC Hammer is seen sitting at a piano humming a catchy tune while eating a bag of Cheetos. When he moves his hand down to the piano, he realizes he can’t touch the piano due to the "Cheetle" on his fingers. 

Cheetos Popcorn will be available in two flavors: cheddar and flamin' hot. An earlier beta variety of the snack began testing at Regal Cinemas in 2018; that version was Crunchy Cheetos mixed with popcorn. The company decided to the get rid of the original Cheetos and make the brand exclusively with the kernels. 

Cheetos released a six-second explanatory video in January 2019 in which Cheetos explode into popcorn kernels, with an Australian-accented man yelling, “New! Cheetos! Popcorn!”

Cheetos' return to the Super Bowl commercial frenzy after 10 years, coincides with the 30 year anniversary of "U Can't Touch This," MC Hammer's most popular song. 

Released on January 13, 1990, it was the first hip-hop song to reach No. 1 on the Billboard Hot 100 Chart an the album on which it was featured, "Please Hammer Don't Hurt 'Em," sold more than 10 million copies, according to Fast Company.

Try not to get "Cheetle" on your keyboard as you watch the video above. 

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