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Super Bowl Advertisers Amazon And ABInbev May Not Have Won the Evening

PepSico's little known Bubbly may have been the biggest winner amidst corporate giants vying for new customers.

The Patriots may not have been the biggest winner in the Super Bowl Sunday evening February 3. 

The battle of the advertisers can be just as intriguing as the battle on the grid-iron is. Inc. (AMZN) - Get Inc. Report hawked its Alexa device. Anheuser Busch Inbev NV (BUD) - Get Anheuser-Busch Inbev SA Sponsored ADR (Belgium) Report advertised several beer products -- one of them alongside HBO's game of thrones. 

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But which brands are poised to realize the most return on their ad spend? This can't be quantified nearly as well as it can be on digital advertisements, but there's still an important distinction to make between advertising brands on the big game. 

"The first-time advertisers in the game -- when they're launching a new product -- that's a great opportunity to actually see a return on those sales, when you have an audience of 100 million people," Jameson Flemming, News Editor of Adweek said. "You look at Kraft {Kraft Heinz Co. (KHC) - Get The Kraft Heinz Company Report } introducing Devour or PepsiCo (PEP) - Get PepsiCo Inc. Report with Flamin' Hot Nachos or Doritos, and they also had Bubbly... and so that's a great opportunity to get your money back basically  -- when you're putting a new product out there and if you have a good ad with it and you have a good product, you're going to launch those sales," he added. 

See what the Super Bowl can teach you about your portfolio here