Stocks That Start With Letters Earlier in Alphabet Are Worth More

Do stocks like Apple trade higher simply because their name starts with an 'A,' which is at the beginning of the alphabet? That's what a new report from Seton Hall University and Yeshiva University found. It said the market-to-book value of early alphabet stocks is 6.1% more than stocks that come later in the alphabet. Instead of embarking on lengthy research, investors tend to simply pick stocks from an alphabetical approach. TheStreet's Scott Gamm speaks with Scott Rothbort, Chief Market Strategist at Seton Hall University's Stillman School of Business to talk more about the study and why some investors adopt lazy investment research tactics.