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Stephanie Link: Why McDonald's Is a Longer-Term Investment

McDonald's is scheduled to report earnings before the market opens on January 23.

McDonald's is scheduled to report earnings before the market opens on January 23. Stephanie Link, co-portfolio manager of Action Alerts PLUS, tells TheStreet's Jill Malandrino the quarter is going to be ugly because McDonald's is caught in the cross hairs of the lack of product, growth, marketing and leadership. Longer term, Link is constructive on the name due to new management in North America, new products and spending on digital and innovation. In addition, McDonald's yield is very attractive and well covered and Link expects the dividend to increase over time. The key to the earnings report is not in the numbers, but what management says on the conference call regarding the changes in North America and how that restructuring could be rolled out globally.

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