Steelhouse CEO on the Comcast Sky Deal, Connected TV and 3-Day Weekends

We sat down with tech guru Mark Douglas, CEO of Steelhouse to talk about the death of the big ad agencies, connected tv, the Comcast Sky deal and why Nielsen ratings are no longer relevant.

Author:: Tracy Byrnes
Publish date:: Feb 28, 2018 11:00 AM EST

Watch or listen to the full podcast here!

Mark Douglas is president and CEO Steelhouse, a company that provides clients like Travelocity (EXPE) - Get Report , Advanced Auto Parts (AAP) - Get Report and Overstock (OSTK) - Get Report the ability to place ads at the right time with the exact person, without having to employ a major ad agency. All thanks to algorithms and artificial intelligence.

Even cooler, Douglas learned about the importance of a good corporate culture from Oracle's (ORCL) - Get Report Larry Ellison. As a result, Douglas gives his employees a 3-day weekend every month and drops money in their investment accounts.

But listen in as we talk about the Comcast (CMCSA) - Get Report Sky News deal in the video above.

And then catch our full conversation about how connected-TV is changing the way we watch TV, since over 70 million households now have at least one connected-TV device -- like an Apple TV , Roku, Google Chromecast (GOOG) - Get Report .

And for more interviews with Tracy Byrnes, subscribe to our YouTube channel here: