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Starbucks Unveils Holiday Cups Ahead of Earnings That May Need a Dose of Cheer

Get your first look at Starbucks' always social media-worthy holiday cup.

Well, it's that time of year again. Now that you're starting to get bored with your pumpkin spiced latte, Starbucks (SBUX) - Get Starbucks Corporation Report launched the unofficial beginning of the holiday season with the unveiling of its annual and often hotly debated holiday cup. 

Whether you're a Starbucks connoisseur or you avoid the place like the plague, you can't deny that the Starbucks holiday cup has become synonymous with the beginning of winter and holiday festivities. This year, in a likely effort to avoid the controversy of years past, Starbucks is letting you choose how your cup looks. It is providing a simple design and then leaving the rest of the cup a stark white.

So enjoy coloring that whole cup red before you start sipping on your mint mocha....

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Editors' Pick: Originally published on November 1, 2017. 

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