I'll have a grande, half-caf, double latte with four splashes of oatmilk, please.
Not to be outdone by its competitors, Starbucks (SBUX) - Get Report is rolling out Almondmilk-, Coconutmilk-, and yes, Oatmilk-infused beverages in three new menu offerings that ride the current "plant-based" offering wave.
The Seattle-based company is adding an Almondmilk Honey Flat White and a Coconutmilk Latte to its permanent menu in the U.S. and Canada as part of its new winter food and beverage lineup. It is also rolling out a third non-dairy option, the Oatmilk Honey Latte, in select Midwest U.S. locations.
Approximately 1,300 participating stores in Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and Wisconsin will begin to offer oat milk as an additional non-dairy option, along with the featured Oatmilk Honey Latte.
The move comes as the global coffee-chain giant continues to both fend off competition from the likes of more economical and arguably less complicated beverage providers like Dunkin' Donuts (DNKN) - Get Report and battle coffee-shop fatigue among consumers looking for more local experiences.
It also comes as plant-based offerings make it to the menu mainstream, at least on the food front. While Starbucks is certainly no stranger to non-dairy offerings, particularly in its lineup of hot and cold drinks, it does mark a shift in how it markets its menu.
"It’s been 15 years since the first Starbucks soy latte (and soy chai tea latte and soy cappuccino) was served," Starbucks said in a blog post announcing the new offerings. "Now, the first new Starbucks beverages of the decade feature these plant-based milk alternatives."