Sprint Is Desperately Trying To Fight Off The Competition
When talking about the ongoing price wars in the U.S. wireless market, reporters and analysts have often been quick to place Sprint Corp (S) - Get SentinelOne, Inc. Class A Report and T-Mobile US Inc (TMUS) - Get T-Mobile US, Inc. Report in the same basket. And at first glance, they do have much in common: They're both smaller than rivals Verizon Communications (VZ) - Get Verizon Communications Inc. Report and AT&T Inc (T) - Get AT&T Inc. Report , with subscriber bases that skew more towards low-end users and a penchant for undercutting their bigger peers on price.
But at this point, saying that Sprint and T-Mobile are alike is a bit like saying that a 1979 Ford Pinto is similar to a brand-new Chevy Cruze since they're both cheaper than a new Mercedes or Lexus sedan. T-Mobile is profitably taking share while spending enough on its network and spectrum to avoid compromising its future. And Sprint is losing money, underinvesting in its network and spectrum and desperately cutting prices to merely maintain share.
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This article was written by a staff member of TheStreet.
