Smartphone specs aside, Samsung (SSNLF) just proved that it's the snarkiest smartphone maker in the game. In its latest commercial "Growing Up," after 10 years of dealing with shortcomings with the iPhone, an Apple (AAPL) - Get Report fanboy eventually switches over and "upgrades" to a Samsung device. The commercial draws on 10 years of popular complaints against the iPhone, while toting the superiority of the Samsung Galaxy.
Samsung proved that its sass is on point, but as TheStreet's coverage of the Apple Store lines on the release date of the iPhone X illustrates, it may take more than a commercial to deter Apple's fiercest supporters.
Samsung may have won the battle, but only sales reports will determine who wins the war. We're waiting for your response, Tim Cook.
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Editors' pick: Originally published on November 6, 2017.