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SodaStream Executive on First Super Bowl Ad in 6 Years and Sustainability

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SodaStream, which is owned by PepsiCo  (PEP) - Get PepsiCo, Inc. Report, will be airing its first Super Bowl ad in six years, but the question is why now?

Bryan Welsh, head of SodaStream U.S., joined TheStreet on the floor of the New York Stock Exchange to discuss the ad and how SodaStream is reaching millennials.

The ad stars Bill Nye "The Science Guy."

“I’m in New York today. I have a SodaStream machine here, I have a SodaStream machine at my house in Los Angeles. And I guess we have two SodaStreams at the Planetary Society, if you will, the office,” he told CNBC via phone last week. Nye uses the machines to make sparkling water.

 The company’s commercials were banned from the Super Bowl in 2013 and 2014 for throwing shade at its competitors, Coca-Cola KO and Pepsi. Surprisingly, Pepsi ended up buying SodaStream in a deal valued at $3.2 billion, noted TheStreet's Doug Vazquez. 

So why was this year the right year? And how does a company decide that the pricetag of a Super Bowl ad is worth it? 

Watch the full video for Welsh's answers.

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