Social data represents a key opportunity for brands to improve communication across the board. And it is not just about fans and followers, the key lies in actual engagement and brand loyalty to get a true measure of where a brand’s competitive advantage lies. Tania Yuki, CEO and Founder of Shareablee, meets with TheStreet’s Jill Malandrino to reveal some fascinating insight behind Social Media Measurement. Yuki explains that brands need to engage Social Data as a Strategic Partner. Yes, platforms like Facebook, Instagram, Twitter and Google+ generate a slew of data, but actionable analysis creates an actual playbook of follower behavior.