The expected 2017 IPO of Snapchat parent company Snap could pull investors away from Facebook (FB) - Get Report . Snap has a strong Millennial audience that continues to grow, whereas Facebook is having to lure back younger adults to its platform.
For startups like Snap, growth is coming from Millennials. Older companies like Facebook may have reached saturation in the U.S. and may have to rely on growth from overseas. This is noteworthy because investors know that expanding overseas is harder to do.
This article was written by a staff member of TheStreet.