Snapchat Is Now on Board With Ad Targeting Based on Offline Purchases - TheStreet

Snapchat Is Now on Board With Ad Targeting Based on Offline Purchases

Those creepy ads that already know what you bought? They're going to increase.
Author:
Publish date:

Snap will now allow advertisers to use third-party data about what users buy offline to target ads on Snapchat, according to The Wall Street Journal. Offline purchase targeting will allow targeting to various customer demographics and will produce the type of ads that leave you wondering, "How did they know I buy that?"

In June 2015, VentureBeat reported that Snap CEO Evan Spiegel said that these type of ads are "creepy," but it looks like the company has accepted them.

This article was written by a staff member of TheStreet.