Small Business Confidence Higher but Marketing Still Lags

Small business confidence is at its highest level since the depths of the great recession, but challenges still persist, said Keri Gohman, Head of Small Business Banking at Capital One. Small business owners struggle to market in today’s complex digital marketplace according to Capital One's Spark Business Barometer. Gohman said 76% claim to face some sort of marketing challenge, with 40% saying they have not executed a marketing campaign in the past 6 months. Meanwhile, 70% of small business owners say they would increase their marketing efforts if they could afford to.