On the floor of the New York Stock Exchange, Shaquille O'Neal shared two investing tips, the best and worst advice.
Best Investing Tip? O'Neal said, "If it's going to change somebody's life, then it's probably a great investment."
Worst Investing Tip? O'Neal said, "My worst investment tip is when I try to get the quick money fix."
O'Neal was at the New York Stock Exchange with Papa John's (PZZA) - Get Papa John's International Inc. Report after the chain named the NBA legend to its board of directors. O'Neal is investing in nine Papa John's franchises in his hometown of Atlanta and will serve as the company's "brand ambassador."
O'Neal joined the board as Papa John's tries to recover from a series of scandals involving founder John Schnatter, who still owns some 30% of the company and retains a board seat. His deal with the company not only represents an apparent attempt to counter Schnatter's scandals, but also fits with Papa John's traditional attempts to brand itself as a place for sports fans.
O'Neal already owns a Krispy Kreme Doughnuts franchise in Atlanta, a Big Chicken restaurant in Las Vegas and a Los Angeles eatery named Shaquille's. He formerly owned 27 Five Guys Burgers and Fries franchises and is a minority stakeholder in the Sacramento Kings NBA franchise.