It's been about five months since Twilio's (TWLO - Get Report) $2 billion acquisition of SendGrid (SEND) closed, and CEO Sameer Dholakia has been hard at work building out a new slate of capabilities into email APIs.
Twilio's acquisition of SendGrid added email to Twilio's existing portfolio of SMS, call center and videoconferencing-based APIs. The combination boosted Twilio's position as a cloud communications powerhouse aimed at improving customer service for businesses.
At Twilio's annual developer conference, Dholakia announced new advertising-oriented tools that will be available to SendGrid customers. Called Twilio SendGrid ads, the tools will make it possible for customers to opt-in to an email list directly from display ads on Google (GOOGL - Get Report) , Facebook (FB - Get Report) and Instagram.
Year to date, Twilio shares are up 43%.
Twilio, Alphabet and Facebook are holdings in Jim Cramer's Action Alerts PLUS charitable trust.
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