Revolve RVLV is officially a public company.

The retailer's first trade was around $25. 

Revolve takes a different approach to marketing than most retailers. 

The company has a large Instagram presence, and it has over 3.1 million followers on Instagram. 

Revolve has no brick and mortar locations, but it has a Revolve Social Club, which is available to customers by invite-only. 

And the company has also launched its own Revolve festival, which is also invite-only. 

Revolve (RVLV) relies on spreading their clothing through their Instagram profile and also through their festival, where they invite celebrities and performers. 

But why is a retailer spending money on a festival? CFO Jesse Timmermans breaks it down.

"We did our first Revolve festival several years ago and really festival season, whether it's Coachella or other festivals, is really the new fashion show for this millennial consumers," said Timmermans. "So it's not the runways anymore. It's festival season."

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