Reebok Resurrecting The 'Pump' Sneaker 26 Years Later

26 years after Reebok first brought the Pump to life, the sportswear company is resurrecting the iconic sneaker.
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26 years after Reebok first brought the Pump to life, the sportswear company is resurrecting the iconic sneaker. The new Pump is not just for basketball players anymore. In a way to reinvent its brand, Reebok is trying to appeal to anyone who is dedicated to fitness, including mixed martial arts fighters.The Pump is arguably Reebok's most famous product, and President Matt O'Toole agrees. The new Pump has the latest generation of the ZRated platform technology. Bill McInnis, Reebok's Head of Running says the Pump is a gamechanger. If you're feeling nostalgic, you can pick up a pair of new and improved Pumps March 10th. A pair will set you back about $110.