Alan Knuckman joins TheStreet from the Chicago Mercantile Exchange, where he's got his eye on Apple. This, as the company splits its stock and holds the $90 support level. Apple taking on competitors on all sides, at this point, with Google's latest product launch and Amazon's new Fire phone out to carve into its market share. Knuckman likes what he sees with Apple, which is still integrating Beats, and could soon launch an iWatch. But, right now, market watchers have their eye on Apple to see when its next line of smartphones will launch. Next, will Tim Cook get more credit for the company's success?