Prices for Super Bowl Ads Have Surged 12,000% Since 1967
Prices for a 30-second Super Bowl ad are up nearly 12,000% over the past 50 years.
Jan. 15 marks the 50th anniversary of the Super Bowl. On this day in 1967, it was the Green Bay Packers vs. the Kansas City Chiefs. The Packers won.
A lot has changed over 50 years -- including the cost of a 30-second Super Bowl ad. Back in 1967, a 30-second spot cost just $42,000, according to StubHub and Column Five. There has been a nearly 12,000% increase in costs from them to today. In 2016, the price tag stood at $5 million.
The Super Bowl was so successful last year that first-quarter earnings for CBS (CBS) - Get Report rose 20% year over year, thanks in part to the Super Bowl. CBS didn't air the games the year before.
