Prices for Super Bowl Ads Have Surged 12,000% Since 1967

Prices for a 30-second Super Bowl ad are up nearly 12,000% over the past 50 years.
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Jan. 15 marks the 50th anniversary of the Super Bowl. On this day in 1967, it was the Green Bay Packers vs. the Kansas City Chiefs. The Packers won.

 A lot has changed over 50 years -- including the cost of a 30-second Super Bowl ad. Back in 1967, a 30-second spot cost just $42,000, according to StubHub and Column Five. There has been a nearly 12,000% increase in costs from them to today. In 2016, the price tag stood at $5 million.

The Super Bowl was so successful last year that first-quarter earnings for CBS (CBS) - Get Report rose 20% year over year, thanks in part to the Super Bowl. CBS didn't air the games the year before.