Jan. 15 marks the 50th anniversary of the Super Bowl. On this day in 1967, it was the Green Bay Packers vs. the Kansas City Chiefs. The Packers won.
A lot has changed over 50 years -- including the cost of a 30-second Super Bowl ad. Back in 1967, a 30-second spot cost just $42,000, according to StubHub and Column Five. There has been a nearly 12,000% increase in costs from them to today. In 2016, the price tag stood at $5 million.