Preview: Behind the Scenes With Pandora's Music Genome Project

A glimpse at TheStreet's exclusive look inside Pandora's personalized radio algorithm with Pandora Chief Scientist Eric Bieschke and Rocco Pendola.

Rocco Pendola is a columnist for

TheStreet

. Pendola makes frequent appearances on national television networks such as

CNN

and

CNBC

as well as

TheStreet TV

. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.