Premium Rum the Next Hot Spirit Says Appleton Estate Master Blender

The super premium rum category is enjoying double digit growth, making top shelf rum the next hot spirit, said Joy Spence, Master Blender at Appleton Estate Jamaica Rum. Appleton Estate has a pair of premium offerings in their portfolio, a Appleton Estate 21 Year Old with a manufacturer's suggested retail price (MSRP) of $134 and Appleton Estate 50 Year Old Rum with an MSRP of $5,000. Appleton Estate 50 Year Old Rum is so rare, said Spence, that only 800 bottles are available worldwide and less than 50 bottles are available in the United States. Finally, Spence offers her view on the best way to drink the priciest of rums.