Pizza Hut Wants You to Order Pizza With These Sneakers
Pizza Hut chain has found an ingenious way to get America to stop thinking it's still a sit-down restaurant with an amazing pizza buffet.
Pizza Hut (YUM) - Get Report has created 64 pairs of limited-edition sneakers that facilitate ordering pizzas. In concert with a new app it dubs "Pizza Hut Pie Tops" and bluetooth technology, by touching the shoes' right tongue, you can place an order. The app's default mode is set to order a large supreme pizza, but users can also choose from a list of specialty ones. Someone concerned about an accidental bump can set their shoes to respond to a double press or a press-and-hold order capability instead, explained David Daniels, vice president of marketing at Pizza Hut to TheStreet.
This article was written by a staff member of TheStreet.
