Pfizer Tops Interbrand's List of Best Biopharmaceutical Brands

Pfizer scored the top spot in Interbrand Health's inaugural ranking of the top ten biopharmaceutical brands.
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Pfizer (PFE) - Get Report scored the top spot in Interbrand Health's inaugural ranking of the top ten biopharmaceutical brands. The ranking uses analytics to quantify the measurable, financial impact that a company's brand has on its overall business performance. After Pfizer, the top ranked brands in order were Roche/Genentech, Merck/MSD (MRK) - Get Report , Johnson & Johnson's (JNJ) - Get Report Janssen unit, Novartis (NVS) - Get Report , Amgen (AMGN) - Get Report , Gilead (GILD) - Get Report , Novo Nordisk, AstraZeneca (AZN) - Get Report , and GSK (GSK) - Get Report . InterbrandHealth said corporate branding is an undervalued asset, and the Best Pharma Brands report demonstrates how a company's corporate brand influences decisions made by health care providers.