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Pfizer Tops Interbrand's List of Best Biopharmaceutical Brands

Pfizer scored the top spot in Interbrand Health's inaugural ranking of the top ten biopharmaceutical brands.

Pfizer (PFE) scored the top spot in Interbrand Health's inaugural ranking of the top ten biopharmaceutical brands. The ranking uses analytics to quantify the measurable, financial impact that a company's brand has on its overall business performance. After Pfizer, the top ranked brands in order were Roche/Genentech, Merck/MSD (MRK) , Johnson & Johnson's (JNJ) Janssen unit, Novartis (NVS) , Amgen (AMGN) , Gilead (GILD) , Novo Nordisk, AstraZeneca (AZN) , and GSK (GSK) . InterbrandHealth said corporate branding is an undervalued asset, and the Best Pharma Brands report demonstrates how a company's corporate brand influences decisions made by health care providers.

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