Pepsi's Exclusive Releases Have it Ahead of the Competition

Pepsi is getting ready to report earnings, but right now, it's the head of the soda makers class as we get ready for third quarter numbers: the company is pulling out the stops, and taking a page from musicians' playbooks with an exclusive online release. Pepsi's release of a new kind of its trademark soda True went straight to Amazon, and it didn't stop there. Pepsi also brought its Doritos brand, and exclusive soda lineup, into 7-11 stores, as well. That could be what's keeping Pepsi shares above the pace of the S&P 500, but more importantly, it could also be keeping it ahead of Coke.

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