PepsiCo's Game Face for Super Bowl XLVIII Festivities

Simon Lowden, chief marketing officer, details how the halftime show has affected the PepsiCo brand and what viewers can expect from Bruno Mars.
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PepsiCo is getting ready to take the Super Bowl stage as the title sponsor of the halftime show for the second year in a row. Simon Lowden, chief marketing officer at PepsiCo, details how becoming the title sponsor of the Super Bowl halftime show has affected the brand and what viewers can expect from Bruno Mars' performance this year. He also reveals what else PepsiCo has in store for this year's Super Bowl and what the brand's nearly 30-year partnership with the National Football League has meant to the company.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.