Pepsi Leaving No Stone Unturned With Its Super Bowl 50 Marketing

The kickoff for Super Bowl 50 is just a few weeks away. And by the time the first touchdown is scored, companies such as PepsiCo (PEP), Budweiser and Coca-Cola (KO) will have already begun aggressively marketing their beverages to those folks holding Super Bowl parties. In particular, beverage giant PepsiCo, which also owns snacks maker Frito-Lay, is leaving no stone unturned in trying to get consumers to buy its products for the big game. Pop music star Beyonce will join Coldplay for performances at the Super Bowl 50 halftime show, which is being sponsored by PepsiCo. And in the lead up to the Super Bowl, the company has partnered with DirecTV to host concerts with Dave Matthews Band and Pharrell Williams. ‘This is the biggest Super Bowl ever, celebrating the past 50 years and our activations in stores are bigger than ever – and what we are putting out to engage with the consumers, in my mind, is more exciting than ever,’ said Seth Kaufman, PepsiCo’s Chief Marketing Officer for North American Beverages in an interview with TheStreet.