Peloton (PTON) - Get Peloton Interactive, Inc. Class A Report and Beyoncé are teaming up to bring new workout 'experiences' to Peloton users, part of Peloton's push to be more than just a plugged-in stationary bike.
The collaboration will commemorate Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities, Peloton said. Beyoncé and Peloton will also gift two-year Peloton Digital memberships to students at 10 HBCUs.
The move comes as Peloton continues its efforts to branch out to being a more immersive workout experience that takes it beyond just being a stationary piece of equipment. It also reinforces Peloton's efforts to build out its subscription services.
The exclusive content with Grammy award-winner and artist Beyoncé will be accessible on the Peloton app, which can be accessed for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+.