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Peloton and Beyoncé Pedal New Subscription Collaboration

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Peloton  (PTON) - Get Peloton Interactive, Inc. Class A Report and Beyoncé are teaming up to bring new workout 'experiences' to Peloton users, part of Peloton's push to be more than just a plugged-in stationary bike.

The collaboration will commemorate Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities, Peloton said. Beyoncé and Peloton will also gift two-year Peloton Digital memberships to students at 10 HBCUs.

The move comes as Peloton continues its efforts to branch out to being a more immersive workout experience that takes it beyond just being a stationary piece of equipment. It also reinforces Peloton's efforts to build out its subscription services.

The exclusive content with Grammy award-winner and artist Beyoncé will be accessible on the Peloton app, which can be accessed for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+.

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