It is not easy cutting through all the hype currently surrounding cloud-based computing. The only surefire way to do it is having a superior product, said Alan Trefler, CEO of Pegasystems (PEGA). 'We actually grew our license and cloud revenue, the core of our business, by 21% year-on-year,' said Trefler. 'Our product is hitting a sweet spot, customers are more demanding about how they want to engage with their customers and our software fits the bill for that.' Last week, Pegasystems reported non-GAAP profit of 74 cents per share on revenue of $683 million for the year 2015. Trefler said he expects full-year 2016 earnings to be 95 cents per share, with revenue expected to be $780 million. One of the big ways Trefler will hit those targets is through pushing products that go back and forth from the cloud to so-called 'on-premise.' He said people are talking about hybrid environments because the cloud does have its limits.