NBCUniversal's new ad-supported steaming platform Peacock launches on July 15, with many celebrating that the base plan is completely free. This sets Peacock apart from other streaming rivals like Netflix, Hulu, Amazon Prime, Disney, and others.
As TheStreet's Annie Gaus pointed out, "with so many people spending time at home and millions of Americans out of work, the COVID-19 pandemic has also potentially expanded the opportunity for entertainment providers—particularly those that offer it at low or no cost."
Alongside the base free platform, there's also a version with more content for $4.99 per month, or one that's completely ad-free for $9.99 per month.
"Having an ad-supported component of your service allows you to offer a wider range of price points, particularly at the low end," said Andrew McCollum, CEO of Philo TV.
On Peacock, you can watch popular TV shows like This Is Us, The BlackList, 30 Rock, Saturday Night Live, and Parks and Recreation.
The free tier also includes live sports.
Some movies you can watch include the Bourne films and Jurassic Park, among many others.
"We think Comcast could face a unique balancing as it looks to break through an increasingly crowded streaming landscape against persisting subscriber attrition for its legacy cable business," wrote CFRA analyst Tuna N. Amobi on Tuesday. "This could prove very crucial as Peacock looks to line up other key distribution partners such as Roku and Amazon."
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