Paywall Economics Can Make or Break a Publication

"Paywall economics" can make or break a publication. Requiring a paid subscription for certain internet content is often called a paywall.

But if the publication can get a small percentage of its users to subscribe, it will have a thriving business, says TheStreet columnist Ken Doctor.

National publications, in particular, can benefit from getting just 1-3% of its digital audience to pay, he says in our interview with him.

Listen in to more of what Doctor has to say about pay wall economics.

Watch More from TheStreet Columnist Ken Doctor:

• Ken Doctor Explains Why Univision Buying Gawker is a Great Thing
• Is Donald Trump Making American News Media Great Again?
• Ken Doctor Talks Univision, Gawker and Ecommerce's Return to Publishing
• Ken Doctor Reveals the Trump Bump in Media
• Ken Doctor Thinks the Subscription Model is Back!
• Ken Doctor Talks Media and Gawker's Ecommerce
• Gawker's Secret Sauce Was Its Affiliate Channels, Says Ken Doctor