Paywall Economics Can Make or Break a Publication

Paywall economics can be the lifeline of a publishing business.
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"Paywall economics" can make or break a publication. Requiring a paid subscription for certain internet content is often called a paywall.

But if the publication can get a small percentage of its users to subscribe, it will have a thriving business, says TheStreet columnist Ken Doctor.

National publications, in particular, can benefit from getting just 1-3% of its digital audience to pay, he says in our interview with him.

Listen in to more of what Doctor has to say about pay wall economics.

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