Panera Bread Founder Ron Shaich: How to Battle Activist Investors

Panera Bread founder Ron Shaich is far from retired. He is hitting the pavement to get the word out on long-term investing.
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Panera Bread founder Ron Shaich may have handed off the CEO reigns on Jan. 1, but he is far from retired. 

Shaich is hitting the road to get the word out on the reason CEOs must stay focused on long-term investing. In effect, a message that goes counter to the short-term mindset of activist investors. Shaich is quick to praise Blackrock (BLK) - Get Report CEO Larry Fink's latest missive to major companies. 

In his new annual letter to shareholders, Fink encouraged companies to find their "sense of purpose." By finding their purpose, Fink believes, companies could create value for their shareholders and society at large. 

Watch what Shaich had to say about battling several big names in the restaurant industry through the years. More from the Morning Jolt Archives:

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