On-Demand Economy Thriving Due to Flexibility, Independence

The On-Demand Economy is thriving in America and its much bigger than people realize, said Don Baer, global CEO at Burson Marsteller. The On-Demand Economy, which is often called the Sharing Economy, includes things like ride sharing giant Uber, accommodation sharing leader Airbnb, short-term car rental and food delivery. According to a survey developed jointly by Burson-Marsteller, the Aspen Institute and Time, approximately forty-five million Americans, or 22 percent of the adult population, say they have worked or offered services in the On-Demand Economy. Meanwhile, the survey said 86.5 million, or 42 percent of the adult population, have used at least one On-Demand Economy service. According to the survey, 51 percent of those who offer services in the On-Demand Economy (offerors) say their financial situation has improved over the past year, compared to 34 percent of the general population.