Ohio State Expects $3 Million Increase in Sales From Championship

Ohio State University is demonstrating how college football can mean big business. After the Buckeyes' national championship victory, the Columbus Dispatch reports the university expects a $3 million increase this year in royalties from licensed merchandise sales. Fans continue to scoop up national championship gear after the Buckeyes surprised with their 42-20 victory over the University of Oregon to win the final playoff spot, despite having lost two starting quarterbacks to injuries. Ohio State hadn't won a championship since 2002. The university's academic affairs will be a big benefactor of the increase in royalties, receiving more than half of each dollar that comes into the school's licensing office.