Nintendo Opens New 10,000 Square Foot Home For Mario In New York City

One doesn’t have to jump over gold coins to score some merchandise at Nintendo’s only retail store. At a colossal 10,000 square feet, Nintendo’s flagship store at Rockefeller Plaza in New York City carries about 500 items for sale spanning two floors. On Friday afternoon, the gaming giant’s expansive store re-opened to lines that stretched around the block after spending over a year receiving a massive remodel. Customers are greeted on the first floor with all sorts of Nintendo paraphernalia, including walls of stuffed Mario and Luigi dolls, Zelda hats, a section to score one of the red-hot selling interactive Amiibo toys and giant selfie-friendly statues of Donkey Kong and Toad. On the second floor, Nintendo built a 15x9 foot video screen that allows people to try out new games and that will take center stage for gaming tournaments. TheStreet’s Brian Sozzi has more from New York City.