Nike’s Jordan Brand Continues to Score Points With Shoppers

One huge reason why Nike’s stock has dunked in the face of the Dow this year is that sales of Jordan brand products continue to be on fire. On its Nov. 21 earnings call, Foot Locker COO Dick Johnson mentioned sales of products for the Jordan brand’s 'Big Three', which are Kobe Bryant, Kevin Durant, and Lebron James, were 'strong.' As for Finish Line, it sales spiked in late September amid the release of a new retro Jordan sneaker. Nike is coy on the financial results for the Jordan brand. But sales of Jordan products are included within Nike's basketball category, where sales surged 19% last fiscal year. And all signs point to continued strong Jordan sales in 2015, as Nike is about to release a host of new products. On Dec. 24, Nike will release three new Jordan brand basketball sneaker styles, the Jordan Melo M11, the Jordan Superfly Fly 3 and the Jordan CP3. The pre-Christmas Day offerings will be closely followed by a new line of sneakers and apparel for young girls, around the age of 12, hitting the market in January.