Nike Scores a Slam Dunk With Its $220 'Space Jam' Air Jordan 11 Sneakers

Remember 'Space Jam?' The branding is still apparently making a ton of money.
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It's no surprise that the most successful basketball movie in history launched what Nike (NKE) - Get Report is calling its most successful sneaker.  In a conference call discussing mixed earnings, Nike's president Trevor Edwards called the $220 "Space Jam" Air Jordan 11 the brand's most successful sneaker launch to date, though he didn't disclose the exact sales figures. The shoe celebrates the 20th anniversary of the original "Space Jam" Air Jordan 11, which Michael Jordan wore in the classic Warner Brothers' film "Space Jam." Both the film and the Air Jordan 11 line have maintained a cult-like following. 


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This article was written by a staff member of TheStreet.