Schools In New York State to Reopen in the Fall

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Los Angeles, San Francisco, Chicago, Atlanta, and other major cities have said schools will open virtually in the fall. But on Friday, New York Governor Andrew Cuomo announced a different -- and highly-anticipated -- decision: schools in New York state will reopen for in-person learning.

Cuomo said schools can open their doors as long as they are located in a region with a less than 5% average rate of positive coronavirus tests. All New York regions currently beat this requirement. However, the decision to open or not remains in the hands of local superintendents.

"It is just great news," Cuomo said on Friday. "We are probably in the best situation in the country right now. If anyone can open schools we can open schools. That's true for every region in the state, period."

A few months ago, New York was the epicenter of the coronavirus outbreak, with hospitals reporting surges in patients and severe shortages of personal protective supplies and other life-saving equipment. But the city has seen a remarkable recovery. New York's virus infection rate was at 1% on Friday.

New York City schools are scheduled to reopen on September 10 with a hybrid model.

While many teachers in New York City are concerned about the risks of returning to in-person instruction, the vast majority of families say they want schools open so they can return to work. 

Meanwhile, retailers and brands have struggled this year to advertise for the back-to-school shopping season given the uncertainty of what schooling will look like in the fall. According to Will Margiloff, the chief strategy officer of Zeta Global, the best thing brands can do is advertise regionally, as classes -- in-person or remote -- will look different across the U.S.

"For the first time retailers need to think regionally about their marketing plans as different states, counties, districts, etc. have different plans for school come this fall," wrote Margiloff in an email.

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