New Online Broker Kapitall Seeks to Intersect Trading and Gaming

Kapitall intends to bring a new breed of investors to the stock market by mixing gaming and trading, says the online broker's CEO Jarrett Lilien. Lilien, who previously served as the President of E*trade, says the use of loyalty rewards such as a virtual currency called “Koins” will excite new traders. Meanwhile, he says Kapitall's customers will be able to educate themselves by comparing their portfolios - and even competing against - the likes of Warren Buffett. Finally, Lilien believes active traders will be attracted to Kapitall because of its execution and ease of use.